Merlin
The Merlin Group · Dubai since 1998
Technology, innovation and a little magic.
Merlin began in Dubai in 1998 bringing new technology to the region. Today the group runs smart-gadget retail, luxury customisation, corporate gifting, events, recovery, sustainable building, water, property data, health and quantum computing, all from Dubai to the world.
Shop Merlin DigitalTalk to us on WhatsApp1998
Founded in Dubai
10
Businesses in the group
4.3★
Google, 114 reviews
CES 2016
Patented tech launch
Our businesses
One group, many ways to help.
Shop
Merlin Digital
Smart gadgets, projectors, audio, wearables and VR, chosen and supported by our Dubai team.
Visit →
Luxury
Craft by Merlin
24K gold iPhones, painted consoles and crystal AirPods, customised by hand in Dubai.
Visit →
Corporate gifts
Merlin Technology
Branded tech and AI gifts for teams and clients, engraved with your logo in 48 hours.
Visit →
Events
VR Cricket for business
A stadium walk-out at malls, offices and fan zones, run by our events team.
Visit →
Recovery
Merlin ECP
Sports recovery sessions and systems for athletes, clinics and wellness centres.
Visit →
Sustainable living
Merlin Greenspace
Eco homes with living green roofs, modular shelters and off-grid water technology.
Visit →
Water
Drinkable Air
Atmospheric water generators that make pure drinking water from the air.
Visit →
Property
HexaReal
Dubai property data from the official registry, in one app.
Visit →
Health
HexaGene
Your health record, organised in one place.
Visit →
Quantum
Merlin Quantum
Quantum applications where the machine runs your problem's own physics.
Visit →
As seen in
Visit or call us
Soft Magic Systems Computers LLC · Showroom 3, M Floor, Sheikh Zayed Road, Downtown Dubai · +971 4 380 6660 · support@merlin-digital.com