VR Cricket for Business
19
Merlin activations in the UAE
6
Emirates covered
100+
Brands & corporates worldwide*
100+
iB Cricket arcade locations*
Three ways to use it
One experience. Built for business.
Proven in the UAE
19 activations. 6 Emirates. Queues at every one.
Merlin has run iB Cricket for retailers, consumer brands and corporates in Dubai, Abu Dhabi, Ajman, Ras Al Khaimah, Umm Al Quwain and Al Ain.
TATA Harrier · IPL Trophy Tour brand activation
iB Cricket at corporate events worldwide
Virender Sehwag in the iB Cricket Super Over League
Headset on, batting in seconds
"It was the best activation of my career."
Ashish Bhatia, Sr. Brand Activation Manager, BrandBox
"Beautiful experience! More than what we expected."
Avinash Shenvy, Corporate Sales Manager, TATA
"We were able to give our consumers a truly unique experience."
Pavan Pillai, Business Development Executive
Why it works
Engagement you can see from across the hall.
Draws a crowd
The big-screen stadium view pulls in passers-by. Spectators often outnumber players.
Brand personalisation
Custom branding and game modes built around your campaign goals.
Shareable moments
Personal scorecards, wagon wheels and gameplay highlights that players post on social media.
Data & leads
Leaderboards and sign-ups turn every player into a contact for your brand.
Footfall & revenue
For venues, a pay-to-play attraction that brings people back to beat their high score.
Fully managed
Merlin handles setup, hardware, branding and on-site staff, so you just open the doors.
Perfect for
Wherever people gather.
Brand launches and roadshows · Corporate events and conferences · Malls and retail promotions · Gaming zones and arcades · Cricket turfs and sports clubs · Cafes, restaurants and resorts · Schools and community events
How it works
1. Tell us about your event or venue.
Send us the date, location, expected footfall and your goals on WhatsApp.
2. Get a tailored proposal.
Event rental, multi-day activation or permanent installation, priced to your requirements.
3. We set up and run it.
Hardware, branding, screens and staff, anywhere in the UAE.
Let's plan your activation.
No fixed rate card. Every quote is built around your event.
Chat on WhatsApp+971 55 470 5689 · support@merlin-digital.com
*Figures for iB Cricket worldwide. iB Cricket is a trademark of its respective owner. Looking for a home kit? See VR Cricket Home Edition.