Merlin · Dubai to the world
From Dubai to the world.
Smart gadgets, projectors, luxury wrist upgrades and sustainable homes, chosen and supported by our Dubai team since 1998. Free UAE delivery, flat AED 99 worldwide.
Shop best sellersExplore our worlds
Merlin projectors
Cinema anywhere. From AED 499.
The 3D PocketBeam PRO throws a 3D picture of up to 350 inches on battery. The HP MC400 is your first 90-inch screen for AED 499.
3D PocketBeam PROHP MC400
Merlin Wrist Upgrades
Make your wrist look luxury.
Steel, carbon and crystal Apple Watch cases for Series 7 to 11, and premium b&s bands for Whoop.
Shop Wrist UpgradesWhoop bands
Merlin Cricket
Bat in a stadium. At home.
VR Cricket puts you at the crease in a world-class stadium, and MetaShot Go lets you hit sixes on your TV with a real bat.
Shop VR CricketMetaShot Go
Summer cooling
Beat the heat. Wherever you go.
FrostJet's chilled cooling plate and KoolWalk's hands-free neck fan keep you cool on the commute, at the beach and in the queue.
Shop FrostJetShop KoolWalk
Merlin Greenspace
Sustainable homes, schools and resorts.
Eco-built villas, classrooms and resort pods designed for hot climates, plus Drinkable Air water from the air.
Discover GreenspaceDrinkable Air
Our worlds
Everything Merlin, in one place.
ProjectorsPocketBeam PRO, HP MC range
Wrist UpgradesApple Watch cases, Whoop bands
CricketVR Cricket and MetaShot
CoolingFrostJet and KoolWalk
WearablesRings, watches, health tech
CustomisedCraft by Merlin editions
ChargingGaN chargers, cables, powerbanks
Health & FamilyCareParent, FaithSync, ECP
Drinkable AirPure water from the air
GreenspaceSustainable homes and resorts
New & notable
The ones everyone is asking about.
Portable 3D
3D PocketBeam PRO
A 3D picture up to 350 inches, on battery.
Discover →
Smart projector
HP MC400
Your first 90-inch screen, from AED 499.
Discover →
New · 46 mm
Skeleton Sport case
Our boldest Apple Watch case, for Series 10 and 11.
Discover →Virtual reality
VR Cricket Home Kit
Walk out to bat in a world-class stadium.
Discover →
Cooling
FrostJet 100
A handheld fan with a chilled cooling plate.
Discover →
Wearable cooling
KoolWalk neck fan
Hands-free cool air, wherever you go.
Discover →Gift for parents
CareParent bracelet
Health tracking with alerts to the family.
Discover →
Craft by Merlin
AirPods Pro 3 editions
Hand-finished in leather and crystal.
Discover →Watch
Merlin in action.
See the products, the events and the people behind them.
Customer favourites
Best sellers
Merlin for business
Experiences that pull a crowd.
From brand activations to office front desks, we build, programme and run interactive tech for your venue or event.
- VR Cricket activations: 19 brand activations across 6 Emirates
- Merlin AI Robot for events, receptions and meetings
- Greenspace and Drinkable Air projects, quoted worldwide
Merlin Software
Our software division.
Built in Dubai, made for customers anywhere in the world.
Property intelligence
HexaReal
Market data, valuations and developer insight for smarter real-estate decisions.
Explore HexaReal →Health records
HexaGene
Brings your health documents together in one clear, organised record.
Visit hexagene.app →Quantum research
Merlin Quantum
Quantum computing research and software, ranked second in a global advanced materials contest.
Visit merlinquantum.tech →In the media
Dubai-born. Seen around the world.
From CES in Las Vegas to Dubai Duty Free and the region's leading newspapers.
Merlin Digital launches its patented technology at CES 2016
2016 → Khaleej TimesDubai quantum team ranks second in a global advanced materials contest
Merlin Quantum → Moodie Davitt ReportMerlin Digital and Dubai Duty Free engage travellers in a premium tech customisation campaign
Dubai Duty Free → TRBusinessMerlin Digital launches a new range of technology gadgets with Dubai Duty Free
2021 → The NationalDubai brothers conjure up innovative creations
Profile → The NationalOff hours: Cricket-loving Merlin Digital chief not out after nearly 20 years at the crease in Dubai
Profile → Gulf NewsAdding a little magic to spellbinding gizmos
Feature → Gulf NewsSpell-binding gadgetry
Feature →About Merlin
Technology. Innovation. Magic.
Merlin Digital is a Dubai-born technology group with global ambitions, building and curating technology since 1998. We bring the world's most interesting gadgets to our customers, and build our own brands: Craft by Merlin customised devices, Merlin Wrist Upgrades, Merlin ECP, Drinkable Air and Merlin Greenspace sustainable homes.
Our software division builds HexaReal for property intelligence, HexaGene for health records and Merlin Quantum for quantum research.
Every product is chosen, tested and supported by our own team in Dubai, and we ship worldwide for a flat AED 99.