Merlin Cricket
Merlin Cricket · UAE
Walk out
to bat.
A packed stadium, a bowler running in and a real bat in your hands. At home, at your venue or at your next event.
Play at home
Your living room.
Their stadium.
Two ways to play: full virtual reality with the official iB Cricket bat, or the MetaShot smart bat on any TV. Both ship from Dubai.
Ages 6+
TV & phone
MetaShot Go Smart Bat
No headset. Swing a real-feel smart bat and play on your TV, phone or tablet. Light enough for kids.
Exclusive
Have a Quest
iB Cricket 5-User Home Edition
Five player profiles on one licence. Only from Merlin; the store sells single-user. Code emailed.
Bat + game
Have a Quest
Official iB Bat + 5-User Edition
The official bat that clips to your Quest controller, plus the exclusive 5-user game.
Best seller
Complete kit
Merlin VR Cricket Kit · Quest 3S
Custom-finish Meta Quest 3S, official iB bat and the exclusive 5-user edition. Unbox and bat.
Top spec
Complete kit
Merlin VR Cricket Kit · Quest 3 512GB
The sharpest stadium: Quest 3 512GB with custom finish, official bat and 5-user edition.
Custom finish
Headset
Merlin VR Meta Quest 3S
The headset on its own, custom finished by Merlin. Add the bat and game any time.
Eight ways to play inside the headset
For arcades, malls and venues
A cricket bay that
pays its way.
The Merlin VR Cricket Bay is a turnkey commercial installation: business-licensed iB Cricket, headsets, the official bat, a branded podium and a big screen that turns every innings into a show for passers-by.
Price on request
Choose a permanent bay you run yourself, or a managed partnership where Merlin runs the bay with you. Every bay is quoted to the site, the branding and the number of lanes.
Plan your bay
What kind of venue are you?
Malls & brand partners
Turn footfall
into fans.
Shoppers walk past signage. They stop for a six. A VR cricket stadium in your atrium gathers a crowd, holds it for minutes rather than seconds, and sends players to your stores.
The hook
Live gameplay on a big screen draws spectators into the atrium.
The innings
Shoppers register and bat in a stadium carrying your brand.
The share
Players get their personal scorecard and highlights to post.
The incentive
High scores unlock vouchers from your retailers.
The payoff
Winners walk into stores to redeem, closing the loop.
A reward ladder that brings them back
Prize values are set with each partner. Example mechanic only.
Your campaigns on the perimeter boards and big screens inside the stadium, in the player's view all game.
Your logo on the wicket, right where every batter looks before every ball.
A branded bat in the player's hands and a branded podium, backdrop and screen in the real world.
| Typical mall promo | VR cricket activation | |
|---|---|---|
| Dwell time | A minute or two walking past | 15+ minutes watching and playing |
| Brand recall | Passive viewing | Active, high-adrenaline play |
| Social sharing | Needs someone to take a photo | Personal scorecards made for sharing |
| Customer data | Hard to capture | Captured at registration |
| Retail sales | Disconnected | Linked through score-based vouchers |
From sign-off to first ball in four weeks
Align
Footprint, goals, prizes and branding agreed.
Build
Your branding built into the virtual stadium.
Install
Screens, 8 x 8 ft bay, safety checks and staff training.
Launch
Opening event, social push and the first wave of players.
For events
The stand everyone
queues for.
Brand activations, corporate team days, conferences, school sports days and launches. We bring the bay, the screens, the branding and the crew.
Event day
One-day activation
- Full VR cricket bay with screen
- Official bat and business licence
- On-site Merlin crew
- Leaderboard for the day
Most booked
Branded activation
- Your brand in the stadium and on the pitch
- Branded podium and backdrop
- Prize challenges and scorecards
- Lead capture at registration
Multi-day & roadshows
Season or tour
- Multi-site or multi-week runs
- Several lanes for big crowds
- Tournament finals
- Across all seven emirates
Proven
Crowds at
every one.
“It was the best activation of my career.”Ashish Bhatia, Sr. Brand Activation Manager, BrandBox
“Beautiful experience! More than what we expected.”Avinash Shenvy, Corporate Sales Manager, TATA
“Every cricket fan will love iB Cricket. The stadiums are world-class.”Virender Sehwag, on iB Cricket
Talk to us
Let's get you
batting.
Venue bays and partnerships are quoted to your site. Events start at AED 3,500 per day. We reply within one working day.
Or visit Merlin Digital HQ, Sheikh Zayed Road, Dubai, for a demo.
Questions
What's the difference between VR and MetaShot?
VR puts you inside the stadium with a headset and the official iB Cricket bat. MetaShot Go is a smart bat that plays on your TV, phone or tablet with no headset, which suits younger children and shared living rooms.
What is the 5-User Home Edition?
A licence for iB Cricket that holds five player profiles, each with its own stats. The Meta Quest store only sells the single-player version. Merlin is the exclusive seller of the 5-user edition.
How much does a venue bay cost?
Price on request. It depends on the number of lanes, the branding, whether you buy or partner with us, and the site. Send the form and we'll quote within one working day.
How much space does a bay need?
An 8 x 8 ft activation zone works for events and malls. For a permanent lane we recommend 8 x 12 ft with 7.5 ft of clear height. No building works are needed.
Do you staff events?
Yes. Event packages include the setup, hardware, branding and an on-site Merlin crew, anywhere in the UAE.
Can I try it first?
Yes. Visit Merlin Digital HQ on Sheikh Zayed Road, Dubai, or message us on WhatsApp to book a demo.
*iB Cricket worldwide figures as published by iB Cricket. iB Cricket is a trademark of its respective owner. Meta and Quest are trademarks of Meta Platforms, Inc. Venue images show possible bay setups; event photos are from real activations.