Contact Merlin

Contact us

Welcome to Merlin Digital!

Established in 1998, Dubai-based Merlin Digital is a consumer electronics company with a global presence. We have deeply rooted ourselves as UAE’s most preferred consumer electronics brand. Our ever-expanding offerings of lifestyle products and gadgets are at the forefront, and feature some of the fastest-growing segments in consumer electronics. Today, our extensive offerings span smart mobility solutions, multimedia products, wearable fitness devices, digital surveillance, and 3D display solutions.

Merlin Digital is dedicated to providing its customers with the latest technology and consumer electronics products. You can find our products online at, at our 200+ dedicated Merlin outlets spread across Dubai, Sharjah, Ukraine, and Singapore as well as in other countries, and at leading electronic superstores such as Emax, Sharaf DG, Plugins, and Dubai Duty Free.

A testimony to our hard work is that we have been consistently ranked among the top 100 SMEs by Dubai SME 100—first in Innovation and eighth overall for 2013 as well as 20th top-performing SME in 2011. is a non-profit organization that allows people to lend money via the Internet to low-income entrepreneurs and students in over 70 countries.

Since 2005, Kiva has crowd-funded more than 1 million loans, totaling more than a half a billion dollars, at a repayment rate of 99 percent. As of November 2013, Kiva was raising about $1 million every three days. The Kiva platform has attracted a community of more than 1 million lenders from around the world.

Part of every purchase of a Merlin product goes towards providing funds for aspiring entrepreneurs in the most impoverished of countries.

Visit  to learn more and to start making your own micro loans. Want to know more about Kiva? Watch the video below


Want to know more about Kiva? Watch the video below