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About Us

Welcome to an entire world of technology that spans beyond your imagination.

Welcome to Merlin Digital!

Established in 1998, Dubai-based Merlin Digital is a consumer electronics company with a global presence. We have deeply rooted ourselves as UAEs most preferred consumer electronics brand. Our ever-expanding offerings of lifestyle products and gadgets are at the forefront, and feature some of the fastest-growing segments in consumer electronics. Today, our extensive offerings span smart mobility solutions, multimedia products, wearable fitness devices, digital surveillance, and 3D display solutions.

Merlin Digital is dedicated to providing its customers with the latest technology and consumer electronics products. You can find our products online at, at our 200+ dedicated Merlin outlets spread across Dubai, Sharjah, Ukraine, and Singapore as well as in other countries, and at leading electronic superstores such as Emax, Sharaf DG, Plugins, and Dubai Duty Free.

A testimony to our hard work is that we have been consistently ranked among the top 100 SMEs by Dubai SME 100first in Innovation and eighth overall for 2013 as well as 20th top-performing SME in 2011. is managed and owned by Merlin Digital General Trading LLC

What We Do

For over 15 years, Dubai-based Merlin Digital has been dedicated to making a smarter world through technologically innovative offerings that include smart mobility solutions, multimedia products, 3D pocket projectors, tablets, AI robotic devices, smartphone and car accessories, and wearable fitness devices.

Merlin has considerable expertise in display solutions such as video walls, 3D transparent displays, 3D holograms, and 360-degree panoramic videos/photography. Moreover, we offer digital surveillance and smart home automation solutions. In line with our belief of creating raving fans and not just loyal customers, our products are backed by Merlin Quality Assurance and industry-leading warranty and support. A part of every purchase of a Merlin product goes toward helping aspiring entrepreneurs in impoverished nations.

Our flagship products lead the regional high-tech electronics and digital media market. Through innovative, reliable products and services, and collaboration with partners and customers, Merlin is dedicated to creating a smarter world through smart technology. Recognizing our efforts, Dubai SME 100 has consistently ranked Merlin among the regions top 100 SMEs. is a non-profit organization that allows people to lend money via the Internet to low-income entrepreneurs and students in over 70 countries.

Since 2005, Kiva has crowd-funded more than 1 million loans, totaling more than a half a billion dollars, at a repayment rate of 99 percent. As of November 2013, Kiva was raising about $1 million every three days. The Kiva platform has attracted a community of more than 1 million lenders from around the world.

Part of every purchase of a Merlin product goes towards providing funds for aspiring entrepreneurs in the most impoverished of countries.

Visit  to learn more and to start making your own micro loans.



Smart technology for a smart city!

Our vision is to go beyond the final frontier of innovation, constantly evolve, and continuously strive for improvement in all facets of our business, whether it be better service for our customers, improved integration with our partners, higher standards for our products, or improved facilities for our employees.

At Merlin Digital, we believe that there is no limitation to learning. We believe that through resilience and research, we can continue to be the most innovative company in the region. Working toward this goal, we have developed a broader understanding of the fundamentals of service and a pulse on market trends. This has enabled us to grow as the most trusted company when it comes to innovation, not just in the UAE but also across the globe.