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About Us

Merlin Digital General Trading LLC.

At Merlin Digital, our goal is to consistently go beyond the final frontier of innovation, to constantly evolve and to achieve a higher level of understanding tapped into our customer’s needs. Our ever expanding variety of lifestyle products, gadgets and other wizardry is at the forefront of electronics, and features some of the fastest growing segments in Consumer Electronics, all backed by Merlin Quality Assurance and industry leading warranty and support.

Founded in 1998, Merlin Digital has grown from strength to strength. It is ranked at #20 from the over 100,000 SME companies in Dubai and is also the winner of The UAE Based Best Tech Company Tbreak Award. Merlin Digital is the name our customers in the UAE and Singapore have trusted for over a decade. A testament to this is our over 200,000 likes on the Merlin Digital Facebook page. Merlin Digital will provide you the latest products from the worlds of technology and consumer electronics. You have the option of finding our products either online, or in our dedicated 200+ Merlin outlets located in Dubai, Sharjah, Ukraine, Singapore or a dozen other countries, and also at leading electronic superstores such as Emax, SharafDG, Plugins, Dubai Duty Free and more.

At Merlin Digital, our goal is to consistently go beyond the final frontier of innovation, to constantly evolve and to achieve a higher level of understanding tapped into our customer’s needs. Our ever expanding variety of lifestyle products, gadgets and other wizardry is at the forefront of electronics, and features some of the fastest growing segments in Consumer Electronics, all backed by Merlin Quality Assurance and industry leading warranty and support.

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