About Us

Enter an entire world of technology that spawns beyond your imagination. Enter Merlin Digital.

At Merlin Digital, our goal is to consistently go beyond the final frontier of innovation, to constantly evolve and to achieve a higher level of understanding tapped into our customer’s needs. Our ever expanding variety of lifestyle products, gadgets and other wizardry is at the forefront of electronics, and features some of the fastest growing segments in Consumer Electronics, all backed by Merlin Quality Assurance and industry leading warranty and support.

You have the option of finding our products either online, or in our dedicated 200+ Merlin outlets located in Dubai, Sharjah, Ukraine, Singapore or a dozen other countries, and also at leading electronic superstores such as Emax, SharafDG, Plugins, Dubai Duty Free and more.

If you are interested in our products for personal use or for resale, feel free to contact us anytime. Merlin Digital also offers franchises to facilitate the setup of a Merlin Gadget Store in your region. Details can be sent on request.



Part of every purchase you make at Merlin is used to make micro loans to help the needy at Kiva - Kiva is the world's first person-to-person micro-lending website, empowering individuals to lend directly to unique entrepreneurs in the developing world.

Visit http://www.kiva.org/team/merlin_users  to learn more and start making your own micro loans.

Want to know more about Kiva? Watch the video below:


A Fistful Of Dollars: The Story of a Kiva.org Loan from Kieran Ball on Vimeo.